Research Database

Marketing Plan for a Pet Friendly Airline

This 12 page paper is a marketing plan for an airline offering a new pet friendly service, where passengers can bring their pets into the airline cabin with them. The paper starts of identifying the target audience and then considers the product that will be provided. The marketing plan carries on by looking at marketing channels which will be used for the sale of tickets, pricing strategy, promotion activities and the way in which the marketing strategy may be pursued in the long-term. The bibliography cites 9 sources.

Developing a New Marketing Strategy for Swatch

This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.

Marketing Services

A 3 page paper discussing differences in marketing services and marketing products. Some services, such as computer repair and home maintenance, are purely service. Other services, such as pizza delivery, are disguised as being product-oriented but in fact are providing a service that often is more valuable to the customer than is the product on which that service is delivered. Any service company needs to address the same "four Ps" in marketing that product-oriented companies must use. Price, product, place and promotion all are integral to the successful marketing of services. In the end, the "product" of a service organization is a satisfied customer. Bibliography lists 3 sources.

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.

Marketing and Sales Plan for a New Product

This 6 page paper puts the student in the position of a consultant where they have been asked to develop sales and marketing plan for a new product. The paper show the use of the 4 P's model that uses product, price, placement and promotion as the foundation to develop the marketing plan. The example product is sweet pasta, but the same process could be used for any product. The bibliography cites 4 sources.

Importing Cocoa Beans from Ghana

A 16 page paper establishing a Ghana-US supply chain. A large trading house seeks to construct a supply chain by which it will import cocoa beans from Ghana to a factory near Chicago. The sale of cocoa is controlled by Ghana's "Cocobod, the Government agency with responsibility for the export and international sales of all the cocoa beans from Ghana," and all sales necessarily will involve this government agency. Of further consideration is that, as an agricultural product, cocoa is a seasonal commodity and is available only twice a year. Further complicating the issue is that although Ghana produces 70 percent of the world's supply of cocoa, Ghanaian cocoa farmers have been experiencing declining yields in recent years. Early ordering is crucial, as is careful port selection. Bibliography lists 16 sources.

4 P's of Singapore Airlines

This 5 page paper looks at a global service company; Singapore Airlines, identifies the type of service offered and then discusses the marketing mix, with particular attention paid to the way the marketing mix is seen in Singapore, Australia, the United States and United Kingdom. The four P's of the marketing mix; product, placement, price and promotion are all discussed. The bibliography cites 3 sources.

The Promotion of Different Products and Services

Promotion is an important part of the marketing mix. This 10 page paper examines the way that four different products or services are promoted, demonstrating the similarities and differences that can exist. The paper looks at the promotion of a large screen television, a casino, a theme park such as Disneyland and the promotion of a financial adviser. The bibliography cites 6 sources.

Product and Service Description for a New Theme Park Tour Guide

This 5 page paper is part of a larger marketing project, developing a marketing strategy for a new product. This paper outlines the product and the service to be offered; a tour guide and customized itinerary panning service for theme park visitors. The paper goes on to consider the way product expansion may take place and how the firm will be able to adapt and accommodate changing consumer needs. The bibliography cites 6 sources.

Beginning of a Marketing Proposal for a Theme Park Travel Guide and Service

This 10 page paper is the first part of a marketing plan. The product is a travel guide and itinerary planning service for visitors to a theme parks. The paper presents the product, identifies the target markets and examines the product and market with a SWOT analysis. The bibliography cites 5 sources.

Segmentation in Hotel Marketing

A 10 page paper discussing market segmentation in the hospitality industry. Business all over the world has become more competitive than at any other time in the past, and it only increases in intensity. The hospitality industry is as affected as any; it is more affected than many. Any service company needs to address the same "four Ps" in marketing that product-oriented companies must use. Price, product, place and promotion all are integral to the successful marketing of services. In the end, the "product" of a service organization is a satisfied customer, and whether the customer is satisfied depends largely on the hotel's ability to properly segment its target market. Bibliography lists 11 sources.

Marketing Plan for Hospital X

This 21 page paper is a marketing plan for a specialist hospital. The plan identifies marketing objectives, viable market segments and products/services that are offered. The paper then looks at pricing as well as distribution and promotion issues. The bibliography cites 8 sources.

Launching a Dishwasher Powder

This 10 page paper looks at the way a new dishwasher powder may be launched. The paper consider the 4 P's; product, price promotion and placement. The writer consider the target market, what it is they may want and the design of the product though the way the powder may be advertised, outlining an advertising campaign and the supporting point of sale material to encourage the right placement. The bibliography cites 5 sources.

Promotional Strategy Selection: The WonderBra

This is a 3 page paper that provides an overview of sales promotions. The WonderBra is upheld as an example of choosing the appropriate sales promotion strategy for the product. Bibliography lists 4 sources.

Examples of the 4 P’s from the Hospitality Industry

This 4 page paper uses four articles to demonstrate aspects of each of the 4 P’s of product, price, placement and promotion in the hospitality industry. This looks at a cruise ship product, at prices for hotel mini bars, at the distribution of hotel room sales through internet portals and at a promotion of Disney World tickets. The bibliography cites 4 sources.

Launching a New Product in International Markets; a Product Plan

This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

Marketing Hi-Tech Products and Services

This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.

Dyadic Exchange and Consumer Behavior

This 5 page report discusses the communication exchange of one-on-one that is referred to as “dyadic” and how it relates to consumer behavior and marketing. What friends tell friends about any particular item or service results in an impact on the support and objectivity of those providing the product or service. Marketing departments, advertising agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take full advantage of what they know to be an effective channel of communication. Bibliography lists 4 sources.

Recruiting Police Officers

A 10 page paper discussing the specific problems of recruiting potential police officers and providing suggestions for creative marketing. Effective marketing has been shown to increase interest in a product or service, which is the reason that advertisers continue to budget for marketing efforts for their products and services. Whether the local area is large or small, there are always creative approaches that have not yet been attempted. Bibliography lists 25 sources.

The Promotion Mix With Examples

This is a 6 page paper that begins by defining and explaining the five components in the promotion mix: adverting, personal selling, public relations, sales promotions and direct marketing. A chart is presented that rates each of the five components in terms of their potential to achieve certain goals. The writer then selects which promotion mix would be used for selling a new MBA program, a package of peas and the skills of aircraft engineers. 2 Tables are included. Bibliography lists 3 sources.

McDonald's Promotional Programs

7 pages in length. This report on McDonald's will answer questions pertaining to the company's use of promotions to bring in more business. Focus is on the types of promotions used, the advertising mix, amount spent on promotions, internet presence, as well as how McDonald's manages its sales force. Very informative and useful paper in a glimpse at the marketing procedures of one of the most successful companies of all time. Bibliography lists 6 sources.

Healthcare Finance: The View of One Rural Hospital

This 12 page paper considers the issues surrounding the maintenance of a rural hospital and then considers the specifics elements that impact Island Hospital in Washington state. This paper assesses the composition of the patient population, the service composition, the development of strategic product lines, and even the integration of alternative services plans, including visiting specialists clinics, as a means of maintaining the necessary services across the spectrum of care. This paper provides a market analysis of the hospital and also considers some of the major challenges facing rural hospitals nationwide. Bibliography lists 6 sources.

Targeting the Market for Financial Products

This 6 page report discusses targeting a market for financial products. When looking at the larger financial product development framework that encompasses marketing that purchases are not necessarily about the item or service purchased. For competitive reasons, many financial institutions are becoming more inclusive in their operation and far more broad-based in terms of design of their financial products and the opportunities such products provide. Such a process extends to marketing as well. Bibliography lists 4 sources.

Newborn Ltd

Case Study This 12 page paper looks at the case study provided by the student; Newborn Ltd supplies baby nutritional products and associated goods and services to the market in China. The papers receive three parts, the first part considers whether or not the company is a good investment, the second part looks at whether the direct sales model is a good model to utilize in emerging markets and the last part the paper assesses the different capital raising strategies of the company may adopt. The bibliography cites 6 sources.

Marketing New Government Backed Student Loans

This 33 page paper is an outline and marketing campaign for the development and promotion of a new government backed student loan. The paper starts by looking at the role of marketing and the background to government backed financial products before looking at the new product, considering the advantages and disadvantages as well as performing a SWOT analysis and then presenting a potential marketing campaign with a marketing budget of £4 million. The bibliography cites 17 sources.

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Chapter One:  Hypothesis

The hypothesis section of any thesis or dissertation generally sets up the "problem" to ...
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Chapter Two:  Literature Review

Chapter 2, known as the Literature Review, is where most of a dissertation's sources ...
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Chapter Three:  Methodology

The layout of a dissertation's methodology section varies greatly depending upon the type of ...
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Chapter Four:  Discussion

In Chapter 4, the "Discussion" section, students must perform a critical analysis of their study's ...
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Chapter Five:  Conclusions

Many consider the fifth & final chapter of the dissertation or thesis to be its most important ...
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Correct use of the APA style for the in-text citing of sources is often crucial to ...
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