BANK OF AMERICA AND THE PORTER MODEL
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This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources.
Filename: MTbaofam.rtf

'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps

'Marketing Myopia' - Still Relevant After Nearly 40 Years
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This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps

“First Alert” Fire Alarms -- A Marketing Case Study
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This 6 page report discusses the company “First Alert” and the smoke detectors it markets. It is a simple enough concept -- an unobtrusive, inexpensive, and effective device that can warn people that there is a fire nearby. A smoke detector should be considered as the first line of defense in saving lives and injury in case of fire. “First Alert” has become something of a household name in terms of residential fire protection. The company’s products offer a variety of features, not the least of which is affordability. Bibliography lists 5 sources.
Filename: BWfireal.wps

“Generation Rx”
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A 10 page review of Greg Critser’s expose on the pharmaceutical industry and its impact on American culture. This paper uses a volume of additional research to back up Critser’s contentions. Bibliography lists 10 sources.
Filename: PPmedGenRx.rtf